About Str8

The founders of Str8 are part of three generations of active orienteers. A family that has been involved at all levels of orienteering including many world championships, from competing to map making and coaching.

Not content with the available offerings, we began to evolve and develop compass design. The seed was planted that became Str8.

Warren Key & Family

Str8 Compass - Australian Family Business

Hi, I am Warren Key. I am part of a family of five orienteers. My wife is Natasha Key recently ran WOC, our son Aston 17 has ran two JWOCs, Jensen 15 two EYOCs and daughter Milla 12, well she is a work in progress but seems to love running. My older sister Sue has ran and coached at WOC level and my brother Stephen has ran WOC and been the mapper for WOC 1985 in Australia and WOC 1993 in USA.

The reason Str8 exists is because I have always wanted to improve my navigating and I knew, I was not alone with this. I grew up in the baseplate era and experienced the advantages of that design which was particularly useful with the earlier mapping style, then with the original thumb compass arrived in the early 80s, it was a revolution at the time and I was an early adopter. Since that first thumb compass I guess not a lot has changed in design, of course the needle performance has improved dramatically, but mapping and navigation techniques have changed with the times and I wanted to bring the strengths of the two compasses together in a product that reflected the new era of orienteers. I hope I have done so.

A compass seems like a fairly simple product to produce but the technology of making one is quite complex. The single most challenging element is achieving the optimum performance of the needle, the balance between speed and stability is critical. The influencing factors are almost infinite, capsule dimensions and movement, fluid viscosity, needle shape & dynamics, pressure rates and more. Breaking this barrier was my happiest moment and I still remember the exact moment and place I knew I had got it right. It was in a really interesting forest on a sloping hillside, I went straight through some low visibility terrain strewn with rocks, popped out exactly where my compass told me and punched the air with genuine glee, and then the control! I also aimed high to make the body as strong as possible, that's what everyone wants, so laboratory testing of materials took a very long time of tedious work. However field testing was quite fun, I think you can imagine trying to replicate orienteering spills, our group of testers came up with all sorts of ways to fall over!

The idea came from the bicycle industry, which is my main job (Warren is developing kids bike under brand ByK Bikes), and helmet crash replacements. Accidents happen on bikes and in forests, our crash replacement policy is an uncomplicated way of showing back to our customers our support.

Along with my partner in Finland Peter Ivars we brought Inov8 to Scandinavia with our company Mudracing. It is a great product and in the earlier days we managed to design and change the product to suit orienteering and thankfully we got great support from orienteers. Together we were involved in the design and development of the spiked shoes, the most challenging part is keeping those spikes intact. We have stopped with Inov8 as of 2018 with plans of our own but I know we were Inov8's no.1 distributor for the last 5 years.

The future holds for us a much more interesting time for orienteering. Where as before we were part of larger company with a small and unfortunately diminishing interest in orienteering, now we are going to control our own destiny, totally. Like with Str8, we will be bringing products to orienteers made specifically for orienteering, innovative and really well thought out at of the highest quality.

The 2019 season is our launch year, you will see a new brand and product range that will be very exciting. For Str8 in 2018 we are adding a new compass, a compact design, the Str8 K. It was originally aimed at providing differing size for various hand sizes, actually thumb sizes, but over the development period we added elements for Sprint specific advantage. I think it will be really cool and if nothing else it will show orienteers that we are really trying to improve our products, it should be on the market in July and a little later our newest magnifier. We have added some design features that are forward thinking and I am sure will help improve navigating by magnifier.

Orienteering in Australia

Orienteering is Australia is a very small sport with a loyal following. The Aussie Champs are in late September and are one of two big race periods in the year. The other is the Easter 3 days, both have races over a week long period and attract up to about 1000 competitors. Holiday orienteering is the growing area and these races are great social times with new locations each year, not unlike O-Ringen except for the volume of people! Australia is a big place so we do travel a lot, the first 4 months of this year i guess we have travelled to events or training something like 5000kms. Our forests are not on the big city doorsteps so a one way 100+km trip to the forest is a pretty normal occurrence. Sprint orienteering is growing in popularity along with more street based urban orienteering, certainly it is a more saleable product to new people.

Over the years we have produced some quality performances. Most of these have come from great individual commitment but in my opinion our best era was in the early 2000 period. There we had a really great cluster of runners who worked together and raised the overall level. At World championship level you will see Australian orienteers higher on the result board in the Sprint disciplines but our best forests are amongst some of the most technical in the world and typically we do better in those sorts of terrain. The Australian WOC 85 map is considered legendary and we have plenty of variety including the incredible gold mining terrain etched out by hand by gold miners in the 1850's. Not forgetting New Zealand has superb sand dunes just a few hours flight away. There is no denying Australia is not at it highest point right now but our next big stars are just around the corner. I can feel the tide changing and i know they are painstakingly working away at building really strong techniques that can handle all sorts of terrains and a rock solid base for challenging Europe. We take great strength from how Thierry rose to take on and conquer the top in our sport, our goals are more modest but we will be back

Orienteering has been an unbelievable journey for me. Before I played mainstream sports before my sister introduced it to me and my brother. Every year since I have travelled to Europe or somewhere in the world because of orienteering, no question I have been lucky. I met my wife Natasha through orienteering, her story of how she started orienteering growing in a farming town with the nearest maps 400kms away is incredible, but tells of how well we cope with long distances. Together with our family we definitely go for the big July holiday and Championship races, your summer is better than our winter.

We also like to bring a bit of Europe to Melbourne, for the last 3-4 years we have had orienteers staying as scholars or guests in our home, it has been both great fun and really fantastic for our kids and family, and as Tash say, I can talk orienteering almost all day long!